It is very important that you keep constant contact with your customer base. One way of doing this is through email marketing. With the power of email marketing, you can inform your customers of all the great promotions that have been going on with your business. Continue on to the article below for some helpful advice on how to keep your consumers informed through email marketing.

Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.

Always focus on the fact that the reason for email marketing is to get more people to buy your products. Your marketing earn money online emails should drive customers to purchasing your services or products. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.

When working on an email marketing campaign, keep a personal tone in your messages. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. Sign the message with the name of your company's president or CEO to impress your customers.

Do not send more than 1 email a week to your subscriber base. Most likely, your subscribers receive dozens of emails every day. Sending more than one a week may make them skip or delete your messages without regarding your work. Every email marketing campaign should include an unsubscribe option. Email may be cheap to send and receive, but it isn't free. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.